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HAKAM Workshop: How to Leverage on Social Media for Impactful Social Change in Malaysia

July 16, 2016 @ 09:00 - July 17, 2016 @ 17:00



Why Attend  |  Venue & Tentative Programme  |  About Trainer: Ryan Lim
Scholarships |  How to Apply / Register



Malaysian activists and Civil Society Organisations (CSOs) cannot go on using the traditional methods of communication that may have served us well 10 years ago – holding forums and press statements – hoping to bring about awareness on causes, and ultimately to advocate change.

For the past 15 years, HAKAM has been carrying on with its mission on human rights by relying mainly on the same methods we did when it was first established. We face the same issues now as we did 30 years ago, only in a much bigger scale and with higher frequency. How do we carry on our mission, effectively as a resource-strapped NGO? Certainly not with the same tools we had 25 years ago when HAKAM was established.

At HAKAM, we know that doing the same things expecting different results is insane. Hence, we have started building our capacity for communications through social media.

The reach we have – through a new website, Facebook page, Twitter and Pinterest accounts – is modest.

IMG_2389Our Facebook page alone has almost 1,000 likes, but that’s nothing considering a population of Malaysian Facebook users of 15 million. Nevertheless, those 1,000 likes affords our messages to potentially reach thousands every time we post. And we get to interact with our online community. That is a lot more than what we achieve with our usual physical forums.

Malaysia has 18 million registered internet users, with a high penetration on social media, in fact higher than most countries.

HAKAM’s predicament is not uncommon. Many other activists and NGOs have started turning to social media to carry out advocacy for their causes.

But are we effective and efficient in our use of social media? Do we strategise our social media campaigns and advocacy?

We need to.

We have some of the best Malaysian thinkers and advocates for change in civil society. We just need the right tools to get their thoughts across to Malaysians to reach and for them to engage with 18 million Malaysians online.

And that is why HAKAM has made the effort and had managed to engage a highly sought after digital & social media expert Ryan Lim to conduct this two-day workshop on How to Leverage on Social Media for Impactful Social Change in Malaysia.


Why Attend

This workshop is designed for human rights activists/defenders and CSOs who need to understand social media, and develop practical skills for impactful advocacy campaigns and developing and sustaining communities on social media. Content for this workshop has been developed from experiences and techniques used in the world’s top advertising campaigns.

This workshop will equip participants with useful strategic framework on social media used by world leaders and social change game changers, including insights to the social media campaigns of Fortune 500 companies.

Participants will be taught fundamental principles in campaign execution; content development and management; community engagement; as well as analytics. They will also learn practical skills to be able to conceptualize and execute their own social media campaigns that include ads buying and management on Facebook.


Venue & Tentative Programme*

Capri By Fraser Kuala Lumpur
No. 5 Jalan Kerinchi, Bangsar South City, 59200 Kuala Lumpur

Tentative Programme:
Day 1: Sat, 16 July 2016

8.30AM : Registration
9.00-9.15AM : Welcome, Introduction
9.15-10.30AM : Session 1 – Introduction to social media and its campaigns
  • Understand correct definitions according to industry standards
  • Select the right and appropriate social media platforms
  • Discover the communication opportunities on social media
  • Understand the users and target audience on social media
  • Appreciate key unique features of social media
10.30-11.00AM : Coffee Break
11.00AM-12.30PM : Session 2 – Stages to using social media to influence
  • Awareness – To build visibility and dissemination of key information
  • Education – To provide value content and information to convince
  • Engagement – To engage and encourage active discussions
  • Advocacy – To leverage on collective support and action
12.30-2.00PM : Lunch Break
2.00-3.30PM : Session 3 – Building a social media community: Improve Awareness to your cause
  • Acquiring an online following:
    • Paid traffic – Leveraging on digital advertising
    • Owned traffic – Using digital assets that you currently own
    • Earned traffic – Leveraging organic traffic like Social Search Engine Optimization & other related digital coverage
  • Build a social media community and following for your cause
    • Giving the public and target audience a reason to bother
    • Designing the destination to house your community
3.30-4.00PM : Coffee Break
4.00-5.30PM : Session 4 – Generating valuable content – Educate your audience to your cause
  • Ensuring dual platform experience for improved visibility
  • Content & conversation topics commonly used
  • Social brand persona for a convincing voice
  • Content calendar for a coordinated education effort

Day 2: Sun, 17 July 2016

9.00-10.30AM : Session 1 – Interacting with your community – Engage & respond actively to facilitate discussions
  • Realities of engagement
  • Engagement workflow process
  • Industry best practices – Dos and don’ts
10.30-11.00AM : Coffee Break
11.00AM-12.30PM : Session 2 – Leveraging and building Advocacy – Amplifying your social voice beyond your own
  • Recommended performance metrics (and what they mean)
  • Knowing what success metrics are commonly employed
  • What do the various performance metrics mean and imply
  • Which tools to employ for measuring results
  • Analyzing the results
12.30-2.00PM : Lunch Break
2.00-3.00PM : Session 3 – Compelling Content for Social Media
3.00-3.15PM : Coffee Break
3.15-4.15PM : Panel Discussion – Q & A on Social Media Strategies
4.15-4.30PM : Closing Remarks

*HAKAM retains at all times sole and exclusive discretion to alter the date, timing, venue, context, speakers/trainers for this workshop, or to cancel the same. We will endeavour to notify you within a reasonable time of any such alteration or cancellation.


About the Trainer – Ryan Lim

Ryan Lim, Principal Consultant and Founding Partner of QED Consulting Pte Ltd. Pic courtesy of QED Consulting.

Ryan Lim, Principal Consultant and Founding Partner of QED Consulting Pte Ltd. Pic courtesy of QED Consulting.

Ryan Lim is the Principal Consultant and Founding Partner of QED Consulting. He has more than 15 years experience as a digital marketer and is a pioneer in social media marketing. Ryan is an advisor and strategist to senior management teams of some of the world’s leading businesses and brands with his experience on digital marketing and content strategies, digital team structures, digital reputation management, digital marketing audits, social media crisis management and social media intelligence.

Ryan founded Blugrapes in 2006 and had led his team to be recognized by Marketing Magazine as a top three social media agency since 2012 before joining QED Consulting in 2014. In 2015, he was appointed by Singapore’s Minister of Communications as a Member of the Board of Directors to the Media Development Authority to advise on national development issues pertaining digital communications. In that same year, he led QED Consulting to win Marketing Magazine’s top content marketing agency award in both local and open categories.

As an industry thought leader, Ryan is constantly sought to train marketing professionals on digital and social media. He has trained over 3,000 marketing professionals from Fortune 500 companies, government organizations and non-profit organizations across the ASEAN region. As course developer for leading tertiary institutions, Ryan often lectures at Nanyang Technological University, Singapore Management University, Singapore Institute of Management, Aventis School of Management and Republic Polytechnic. He is also a prolific speaker appearing at key digital marketing industry conferences. On select occasions, he mentors business owners of emerging companies on their digital business and strategies.

Ryan currently serves as a Member of the Board of Directors of the Media Development Authority, and sits on Advisory Boards and Committees of Singapore Media Festival, Republic Polytechnic’s School of Management and Communication and iMedia’s Brand Summit. He is also an Executive Council Member of Institute of Advertising Singapore since 2011.

His detailed professional profile is published at:

Want a glimpse of Ryan’s expertise? Log onto Facebook and access this link:

Press coverage for QED (Ryan Lim’s) consultancy can be found at the following links:

This article covers a student of QED Consultancy:

Ryan believes that the same social media principles, solutions and tools for successful organisations can be used for resource-strapped non-profit organisations to meet their specific goals and objectives.

 “The cost of being effective on social media is only a cup of Starbucks”.  “Being effective is not costly. Being inefficient is”.

It is rare to find such an effective firm in this region, and HAKAM is very proud to have been able to engage him to create the training module for this workshop.


Participation & Scholarships

As space is limited to 60 participants: activists and NGO across Malaysia, attendance is only for successful applicants. Scholarships are available to successful applicants. Terms and conditions apply.  An application for scholarship will only be entertained via the mandated application process below.


How to Apply / Register 

Please download the appended Expression of Interest & Registration Form and return a scanned copy of your completed and signed form (per instructions within) to the HAKAM Project Coordinator by email to before or on 5 July 2016 (further extended deadline – so you can disregard the 30 June deadline printed on the Form).  We have a limited space for 60 participants and admission is only for shortlisted/successful applicants.

So what are you waiting for? Apply today!


July 16, 2016 @ 09:00
July 17, 2016 @ 17:00
Event Category:
Event Tags:
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Capri By Fraser, Kuala Lumpur
No. 5 Jalan Kerinchi, Bangsar South City
Kuala Lumpur, Federal Territory 59200 Malaysia


+603-2095 2122

2 thoughts on “HAKAM Workshop: How to Leverage on Social Media for Impactful Social Change in Malaysia

  • June 15, 2016 at 17:16

    We are from Rakan Mantin an activist group working with the 100 years old village defending their rights to their ancestral homes and we would like to take part in the ACTIVISM IN THE 21st CENTURY NEEDS 21st CENTURY TOOLS.

    • June 16, 2016 at 08:15

      Dear Victor,

      Thank you for your interest in this workshop. Please download the appended Expression of Interest & Registration Form and return a scanned copy of your completed and signed form (per instructions within) to the HAKAM Project Coordinator by email to before or on 24 June 2016. Please return separate forms for separate interested participants. We look forward to receiving the same in due course.



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