BY CHEW PHYE KEAT
What you might not be aware is that the aromas could soon be “trademarked,” allowing the cosmetics chain to protect its scents.
Such a scenario, where even sounds and smells are protected, is becoming increasingly likely amid global moves to enhance intellectual property (IP) protection.
This is especially so as several countries, including Malaysia, inch towards final ratification of the Trans-Pacific Partnership Agreement (TPPA).
The pact seeks to lower trade barriers and increase economic integration and engagement between like-minded countries: the United States, Brunei, Chile, New Zealand, Singapore, Australia, Canada, Japan, Malaysia, Mexico, Vietnam and Peru.
While it has been signed by all 12 Pacific Rim countries, it is awaiting ratification by the member countries before it can be put into effect. Read more